Caddier is the operating layer for amateur golf. Where golfers find people to play with, keep a group going, and clubs turn that participation into belonging that lasts.
● WhatsApp owns the banter. Caddier owns the round, the fixture, and the golf calendar.
The round is the most social thing in sport: two to four hours, shoulder to shoulder, a reason to come back. Yet the way we organise it is scattered across apps that were never built for belonging.
Without a ready made group, finding people to play with is hard and the moment you do, the coordination leaks to WhatsApp and the group quietly dies.
Booking systems track transactions. They show who reserved a tee time, never who's drifting quietly toward a cancelled membership.
Membership should follow a golfer between visits. Instead the community lives in fragments, chats, emails, a board by the pro shop, that nobody owns.
Membership shouldn't be a card in your wallet. It should be a group that keeps texting, a round already in the calendar, a name you didn't know last month. Belonging you can do, not just pay for.
A note on language: active belonging is about connection, activity, and community through golf. Caddier is not a wellbeing or mental health service and collects no health data.
Not tee times in a void, real games with a host, a format, and a few spaces left. Including the one every golfer secretly wants: clock out, tee off, and squeeze in as many holes as the light allows.
Clock out and get straight on the tee. As many holes as the light allows, fast, casual, walk on pace, no card unless you want one.
● Illustrative games for a sample club. Daylight estimate updates with your venue's sunset.
Stop being the only one in the group chat who organises anything. Caddier turns "we should play more" into a routine that runs itself.
Discover real rounds you can actually join filtered to what you're eligible for.
Availability polls, a missing-fourth finder, and backup players so a game never dies because one person dropped.
Everyone pays their own share up front through secure checkout. No chasing the group afterwards.
Every round and every playing partner builds a record of your golf life and the people in it.
Every nudge is logged and measured. Caddier tells you whether it actually brought them back.
Illustrative preview. In a pilot, every figure is the club's own real, named members, activity-based signals only, never wellbeing data.
Caddier reads golf activity, games joined, circles, check-ins and surfaces the members slipping toward churn while there's still time to act. Every flag comes with a reason and a next step.
From imported member to active circle, see exactly where engagement leaks.
"Needs attention" means golf-inactive, never a judgement about a person. Softer language by design.
Nudge a quiet member into a game, log what you did, and track whether it worked.
Caddier starts where the energy already is, a pro or a captain running real golf and grows outward into the club's retention story.
A pro, captain or member sets up a Caddier Game, venue, time, spaces, eligibility, and how it's paid.
Eligible players discover it, claim a space, and pay their share through secure checkout.
A check-in confirms the round really happened and feeds the Passport and the dashboard.
One tap recreates next week's round. The circle stays inside Caddier instead of leaking to a chat.
Activity becomes a retention picture, activation, engagement, and who to reach next.
Every feature exists to make one loop work end to end: a host runs a game, a golfer joins and pays, the group repeats, and the club sees retention build.
The atomic round: venue, time, spaces, eligibility, payment, waitlist and substitutes, one object every flow resolves into.
Core and backup players, a preferred window, availability polls, a missing-fourth finder, and one-tap repeat.
Per-player shares through Stripe hosted checkout, free, pay-at-club, fixed, split, or deposit. Card data never touches Caddier.
A lightweight confirmation that the round happened, the truth signal that feeds Passports and the retention dashboard.
A verified identity plus played-with history and round cards, the golfer's record of where and with whom they play.
Activation funnel, engagement statuses with transparent reasons, a needs-attention list, and intervention logging, per club, fully isolated.
When activity is visible, participation compounds. Members see rounds forming, circles filling, and new faces arriving — and they want in.
Illustrative activity — names and figures are placeholders for a real club's feed.
Caddier is pre-launch and honest about it. We're recruiting a small number of founding partners to shape the product around one real club, properly.
A 90-day, pro-led pilot. Import members, run real games, and see your own retention picture build.
Be among the first players in your area to find games and start a circle that keeps going.
Run your clinics and roll-ups through Caddier and help shape the operator experience first-hand.
Shaped through conversations with golfers, pros and GMs, evidence gathered as we build, not assumed.
Pick your path. Whether you swing a club, run a section, or manage a membership, there's a place for you in the first wave of Caddier.
Get early access, find games near you, and start a circle that lasts.
Run a 90-day pilot and see retention build from your own members' real activity.
Run your golf through Caddier and shape the operator experience from day one.